This is a product informational video produced for George T. Hall Company, a manufacturer of industrial automation controls in Anaheim, CA. The company wanted a short video outlining the advantages of this production-line product compared with the custom installations they usually perform.

This was George T. Hall’s first foray into video production, and it came with a very tight budget. It was also shot in the midst of the COVID-19 pandemic, which brought additional challenges.

To make it work, I flew solo with a single mirrorless camera, wireless lav mic, and a couple of soft boxes with basic LED bulbs. The video portion of the shoot was about 6 hours, with another 2 hours dedicated to a still photo shoot around the office and manufacturing floor.

See the video on the George T. Hall website here.